How to Measure Your Instagram Stories ROI: Advanced Techniques

Are your Instagram stories helping you reach your business goals? Wondering how to dig deeper into your Instagram stories’ performance? In this article, you’ll learn how to combine Instagram Insights and Google Analytics to better report the ROI from your Instagram stories. Why Combine Instagram Insights With Google Analytics Data? From a social media marketing […]

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New Facebook F8 Announcements and What They Mean for Marketers

Welcome to this week’s edition of the Social Media Marketing Talk Show, a news show for marketers who want to stay on the leading edge of social media. On this week’s Social Media Marketing Talk Show, we explore the Facebook desktop and mobile redesign and new Messenger business tools announced at the F8 Developer Conference, […]

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Why you want ‘clumpy’ binge-buying customers

By understanding binge purchasing, you can uncover a new metric to measure and predict CLV – and choose which customers to focus on and when. The post Why you want ‘clumpy’ binge-buying customers appeared first on Marketing Land.

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Brandcast 2019: YouTube updates Google Preferred algorithm, makes originals free with ads

Among other announcements, YouTube said the change is aimed at addressing the varied interests of fans and providing new sponsorship opportunities for brands. The post Brandcast 2019: YouTube updates Google Preferred algorithm, makes originals free with ads appeared first on Marketing Land.

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How to Test Your Facebook Ads for Optimal Results

Do you want to optimize your Facebook ads? Wondering what the best audience, creative, and placement are to use for your message? To explore how to test your Facebook ads for optimal results, I interview Andrea Vahl. Andrea is a Facebook ads expert, the author of Facebook Ads Made Simple, and she runs a course […]

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Spotify is testing voice-enabled ads that let listeners command engagement

The test is running in the U.S. to promote branded and original content, but could expand to other brands in the coming months. The post Spotify is testing voice-enabled ads that let listeners command engagement appeared first on Marketing Land.

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Facebook makes ThruPlay default for video campaigns, begins phasing out 10-second view optimization

You'll need to manually change campaigns set to optimize ad delivery for 10-second views, or your campaigns will be paused at the end of July. The post Facebook makes ThruPlay default for video campaigns, begins phasing out 10-second view optimization appeared first on Marketing Land.

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7 Ways To Attend SMX Advanced

Elite search marketers like you are fluent in SEO and SEM. You deserve a conference that speaks your language… but that doesn’t mean you have to settle for a one-size-fits-all experience. Join us at SMX® Advanced, June 3-5 in Seattle, for a conference that’s tailored to your specific schedule,...

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Learn how to get better returns from Microsoft Ads

To get started, import a successful Google AdWords campaigns, do your research on keywords and optimize your current bids and budget for Microsoft’s platform. The post Learn how to get better returns from Microsoft Ads appeared first on Marketing Land.

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Ad fraud war wages on: More fraud to be stopped than successful in 2019

Report from the Association of National Advertisers and White Ops says safety measures are working to mitigate ad fraud. The post Ad fraud war wages on: More fraud to be stopped than successful in 2019 appeared first on Marketing Land.

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