Cision buys Falcon.io, adding social management features to its earned media stack

The company can now offer a full social media listening and management suite, along with its PR tools. The post Cision buys Falcon.io, adding social management features to its earned media stack appeared first on Marketing Land.

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Source Marketing Land - Internet Marketing News, Strategies & Tips https://mklnd.com/2RBRpGR

Facebook adds new reporting for Click-to-WhatsApp ads

Ad campaign objectives now include traffic, conversions (for website), and post engagement. The post Facebook adds new reporting for Click-to-WhatsApp ads appeared first on Marketing Land.

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Source Marketing Land - Internet Marketing News, Strategies & Tips https://mklnd.com/2R3Ogjk

Retail in 2019: Store evolution, tech adoption and what it will take to win

Three retail experts weigh in on the the future of the store. The post Retail in 2019: Store evolution, tech adoption and what it will take to win appeared first on Marketing Land.

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Source Marketing Land - Internet Marketing News, Strategies & Tips https://mklnd.com/2Rqugad

How Your B2B Company Can Thrive in a B2C Search Space

You have a business that specializes in providing a B2B service or product. But all your keyword search terms return results that are B2C. The unpleasant outcome? High bounce rates, irrelevant traffic, and low conversion percentages. So, how can you attract the right kind of audience via search? Read the full article at MarketingProfs

Source MarketingProfs Daily: Search Engine Marketing http://bit.ly/2SxdhjC

How Your B2B Company Can Thrive in a B2C Search Space

You have a business that specializes in providing a B2B service or product. But all your keyword search terms return results that are B2C. The unpleasant outcome? High bounce rates, irrelevant traffic, and low conversion percentages. So, how can you attract the right kind of audience via search? Read the full article at MarketingProfs

Source MarketingProfs Daily: Search Engine Marketing http://bit.ly/2SxdhjC

How to Discover New Audiences for Your Facebook Ads

Looking for more people to reach with your Facebook ads? Wondering how to find new Facebook audiences to target? In this article, you’ll learn how to research and test interests that yield new Facebook ad audiences. #1: Brainstorm a List of Interests If you don’t have a customer persona to work from, the first step […]

The post How to Discover New Audiences for Your Facebook Ads appeared first on Social Media Marketing | Social Media Examiner.

Source Social Media Marketing | Social Media Examiner http://bit.ly/2SyN9VL

Marketing the Value Proposition: The Journey: Season 2, Episode 15

Are your marketing messages not striking a chord with your target audience? Then watch the Journey, Social Media Examiner’s episodic video documentary that shows you what really happens inside a growing business. Watch The Journey This episode of the Journey explores how Social Media Examiner hires a conversion expert to survey nearly 300 customers and […]

The post Marketing the Value Proposition: The Journey: Season 2, Episode 15 appeared first on Social Media Marketing | Social Media Examiner.

Source Social Media Marketing | Social Media Examiner http://bit.ly/2GOnMh4

CDP sector grew 23%, saw first major acquisitions in second half of 2018

The CDP Institute’s semi-annual study also says that more startups are launching as CDPs, instead of converting from something else. The post CDP sector grew 23%, saw first major acquisitions in second half of 2018 appeared first on Marketing Land.

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Source Marketing Land - Internet Marketing News, Strategies & Tips https://mklnd.com/2SAxmp9

Create your social media campaign plan for 2019 (with editable worksheets)

Marketing Day: Expert marketing predictions, voice-based AI, Amazon advertising

Here's our recap of what happened in online marketing during the past week, as reported on Marketing Land and other places across the web. The post Marketing Day: Expert marketing predictions, voice-based AI, Amazon advertising appeared first on Marketing Land.

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Source Marketing Land - Internet Marketing News, Strategies & Tips https://mklnd.com/2CIAnyc