Instagram’s now lets users add IGTV video ‘previews’ to Stories

The new feature is an effort to drive more traffic to IGTV videos. The post Instagram’s now lets users add IGTV video ‘previews’ to Stories appeared first on Marketing Land.

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Facebook begins rolling out analytics for Instagram accounts & expanded Page analytics

Both are currently in beta, with rollouts happening over the next several months. The post Facebook begins rolling out analytics for Instagram accounts & expanded Page analytics appeared first on Marketing Land.

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Sprout Social named a Chicago Tribune Top Workplace four years in a row

Each year, the Chicago Tribune publishes a list of top workplaces based on thousands of employee reviews to determine the best employers in Chicago. Sprout Social is proud to be included on the list of midsize companies for the fourth consecutive year in a row for 2018! This continuous recognition is a result of employee feedback and a reflection of the inclusive culture we’ve built thus far.

“Our people are at the center of everything we do here at Sprout,” said Maureen Calabrese, Chief People Officer. “It’s an honor to be recognized by the Chicago Tribune for our commitment and dedication to building an environment where employees can bring their whole selves to work and personally and professionally thrive.”

For Sprout, 2018 has been the year of global expansion. While Chicago remains our home, we’ve experienced rapid growth at scale—allowing us to expand our footprint to cities like Seattle, London and Dublin. Our team grew even larger when we welcomed Simply Measured into the fold in December 2017, presenting the opportunity to not only integrate our products, but our culture and team.

Amidst this growth, we’ve invested in building out our employee development programs including our Emerging Leaders Mentorship and Grow@Sprout initiatives. These programs aim to ensure our employees have the resources and support to facilitate and own their career paths.

We’re excited for what 2019 has in store for us as we continue to work on building world-class solutions and celebrating the change that comes with a growing team. As we head into the new year, we’re devoted to supporting our employees by ensuring Sprout continues to be a diverse, inclusive and equitable workplace for our growing global team.

Thank you to every member of Team Sprout for helping us create and foster a supportive and collaborative workplace that has been recognized by the Chicago Tribune, Glassdoor and others.

Want to join our team? Visit Sprout Careers to learn more about who we are and what we do.

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Become a better search marketer in 2019 – the SMX West agenda is live

Serious marketers attend Search Engine Land’s SMX® West. Join us on January 30-31, 2019 for the latest SEO and SEM tactics in mobile-friendly indexing, Google’s new dynamic rendering, voice search, match types, Amazon ads, and so much more. The agenda is live and ready for you to explore: SEO...

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How to make your emails shine bright during ‘Gray November’

The popularity of holiday promotions requires marketers to learn how to build a month-long program without massive list fatigue. The post How to make your emails shine bright during ‘Gray November’ appeared first on Marketing Land.

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Facebook Video: Insight From a Facebook Watch Success Story

Wondering how creators succeed with video on Facebook Watch? Curious how it compares to other social media video? To explore what marketers can learn from a successful Facebook Watch creator, I interview Rachel Farnsworth. More About This Show The Social Media Marketing podcast is designed to help busy marketers, business owners, and creators discover what [...]

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Vote.org tries static billboards, print ads in college papers and SMS to reach the unreachable

The non-partisan organization is testing some new tactics this year to reach some of the most connected people on earth. The post Vote.org tries static billboards, print ads in college papers and SMS to reach the unreachable appeared first on Marketing Land.

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Audience targeting service Simulmedia launches ‘first’ direct-to-consumer ad marketplace for linear TV

Dollar Shave Club, Casper mattresses and the like now have a TV ad marketplace designed for their needs. The post Audience targeting service Simulmedia launches ‘first’ direct-to-consumer ad marketplace for linear TV appeared first on Marketing Land.

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Marketing Day: Email innovation, Pinterest’s new ad unit, Facebook Pixel updates

Here's our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web. The post Marketing Day: Email innovation, Pinterest’s new ad unit, Facebook Pixel updates appeared first on Marketing Land.

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Instagram introduces new hashtag search API for businesses

The new API limits search queries to 30 unique hashtags within a seven-day period. The post Instagram introduces new hashtag search API for businesses appeared first on Marketing Land.

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