3 Facebook Ad Types That Improve Sales

Want to improve your sales using Facebook ads? Looking for different ad formats to try? In this article, you’ll discover how three Facebook ad types can help you better present your products and drive sales. #1: Capitalize on Initial Awareness With a Facebook Carousel Ad The carousel ad is one of the most effective Facebook [...]

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Facebook Group Admin Tools and Updates

Welcome to this week’s edition of the Social Media Marketing Talk Show, a news show for marketers who want to stay on the leading edge of social media. On this week’s Social Media Marketing Talk Show, we explore Facebook Groups admin tools and updates. Our special guest this week is Holly Homer. Tune In to [...]

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Here’s why you should crowdsource your programmatic creatives

Maybe you've experimented with influencers or user-generated content, but have you ever employed user-made-creative in your advertising campaigns? Contributor Grace Kaye shares tips and tactics, describing the experiences of one retail brand. The post Here’s why you should crowdsource your...

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The ultimate guide to using Bing Webmaster Tools – Part 5

Contributor and Bing Chief Evangelist Christi Olson outlines the free publicity tools Bing offers in part 5 of our Bing WMT series. The post The ultimate guide to using Bing Webmaster Tools – Part 5 appeared first on Marketing Land.

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How to capitalize on the competitive advantage of real-time data analysis

Contributor Stela Yordanova explains how to capitalize on the competitive advantage provided by real-time data analysis. The post How to capitalize on the competitive advantage of real-time data analysis appeared first on Marketing Land.

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Marketing Day: Twitter tests, FTC asked to open new investigation on Google & more

Here's our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web. The post Marketing Day: Twitter tests, FTC asked to open new investigation on Google & more appeared first on Marketing Land.

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Twitter suggested accounts to unfollow, says it was part of an ‘incredibly’ limited test

The test aimed to surface accounts that people were not engaging with. The post Twitter suggested accounts to unfollow, says it was part of an ‘incredibly’ limited test appeared first on Marketing Land.

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The newest Forrester Wave on social listening platforms expresses disappointment in the category

The report says there are too few differentiators and not enough integrated use of the data across the entire enterprise. The post The newest Forrester Wave on social listening platforms expresses disappointment in the category appeared first on Marketing Land.

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How to Build Better Stories With Collaboration and Improv

Want fresh ideas for your marketing content? Curious how improv techniques can help? To explore how collaborative storytelling can help you create engaging or interactive content, I interview Kathy Klotz-Guest. More About This Show The Social Media Marketing podcast is designed to help busy marketers, business owners, and creators discover what works with social media [...]

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US senator calls on FTC to open new antitrust investigation against Google

Anger at Google on the right and within the administration may tip the balance of opinion toward a new inquiry. The post US senator calls on FTC to open new antitrust investigation against Google appeared first on Marketing Land.

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