Marketing Day: New Twitter rules, Google Assistant expands reach, Facebook video ads & more

Here's our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web. The post Marketing Day: New Twitter rules, Google Assistant expands reach, Facebook video ads & more appeared first on Marketing Land.

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Twitter to enforce new rules around issue ads starting September 30

Aiming to rid its platform of bad actors, Twitter has released a new policy for ads that refer to an election or advocate legislative issues. The post Twitter to enforce new rules around issue ads starting September 30 appeared first on Marketing Land.

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There is no reason to manage bids manually

When it comes to bid management, let the machines do the heavy lifting, advises contributor Frederick Vallaeys. Here's why it's best to automate the tedious work humans used to do to calculate CPC. The post There is no reason to manage bids manually appeared first on Marketing Land.

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Why following SEO trends guarantees SEO budget waste.

Blindly following SEO trends is almost guaranteed to waste an SEO budget and your time. Contributor Kasper Szymanski looks at the pros and cons of investing in SEO and how to maximize a budget. The post Why following SEO trends guarantees SEO budget waste. appeared first on Marketing Land.

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A kickback stampede: Why Google’s EU comparison shopping program may carry risk

Google’s ploy to give comparison shopping service providers more market share has triggered a gold rush. Here's why contributor Andreas Reiffen doesn't think that's a good idea. The post A kickback stampede: Why Google’s EU comparison shopping program may carry risk appeared first on Marketing...

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IBM Michael Trapani: AI may never understand a great meal, but it understands performance

Previewing his MarTech Conference presentation, Trapani sees AI not as a team leader, but as a team specialist. The post IBM Michael Trapani: AI may never understand a great meal, but it understands performance appeared first on Marketing Land.

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Google expands Assistant device network, adds polyglot support

Company announces dizzying array of new integrations of the Google Assistant into speakers, displays and smart appliances. The post Google expands Assistant device network, adds polyglot support appeared first on Marketing Land.

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Without identity, retailer ad retargeting misses the mark

Marketers spend billions to retarget ads to customers and annoy them with their repetitive messaging. Contributor Mike Sands offers a suggestion for leveling up your retargeting game. The post Without identity, retailer ad retargeting misses the mark appeared first on Marketing Land.

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Pandora rolls out new Dynamic, Sequential and Short-Form Audio ads

This is the first time the audio platform has offered anything beyond standard :15 and :30 audio ads. The post Pandora rolls out new Dynamic, Sequential and Short-Form Audio ads appeared first on Marketing Land.

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SEO Professionals' Biggest Issues With Google My Business

Search engine optimization professionals say their biggest pain point with Google My Business is dealing with fake reviews, according to recent research from BrightLocal. Read the full article at MarketingProfs

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