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الخميس، 3 مايو 2018

How to Easily Change 16×9 Video to Square Video on Your Phone

Want to use more square videos in your social media marketing? Concerned you filmed in the 16×9 format? In this article, you’ll discover how to change landscape video into square video using your mobile device. #1: Shoot Your Video If you already have some video you want to transform into a square format, feel free [...]

This post How to Easily Change 16×9 Video to Square Video on Your Phone first appeared on Social Media Examiner.



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الأربعاء، 2 مايو 2018

Marketing Day: Facebook Analytics, Marketo buys Bizible & Radius merges with Leadspace

Here's our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web. The post Marketing Day: Facebook Analytics, Marketo buys Bizible & Radius merges with Leadspace appeared first on Marketing Land.

Please visit Marketing Land for the full article.


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Facebook unveils new analytics features, including a tool to track the omnichannel journey

The social media company made this announcement -- and many others -- at F8, its developer conference in San Jose. The post Facebook unveils new analytics features, including a tool to track the omnichannel journey appeared first on Marketing Land.

Please visit Marketing Land for the full article.


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A Painless Guide to Social Media Marketing for Dentists

#SproutChat Calendar: Upcoming Topics for May

Summer is just around the corner and this month at #SproutChat there is no shortage of useful conversations to be had, even with the sun shining well into the evening. From social team structures, to personal branding to managing social on the go, we’ve got you covered when it comes to thoughtful conversations that touch social media marketing.

May will have plenty of social media expert guests to bring their insights and expertise.

Wednesday, May 2: Social Team Structure

Social team structures and what their days look like can vary across the board, so let’s take the time to hear from our #SproutChat participants to see how their teams operate. We’ll also talk about the important skills that every social media manager needs to have as well as how they prioritize tasks throughout the day.

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Wednesday, May 9: Social Media Management on the Go

We know that as social media managers, the job often requires you to work on the run. This week at #SproutChat participants will share their best practices for utilizing mobile offerings to their fullest extent. We’ll cover hacks for creating content on the go, engaging in the moment and sharing any apps that make life a little easier for social media managers.

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Wednesday, May 16: Social for Regulated Industries

Getting a brand up and running on social can be a long, tiring process, but doing this in an industry that’s highly regulated and requires compliance? Well, that can be tricky. This week at #SproutChat we’ll be chatting with special guest and Sprout All Star, Alex Bimonte of Modernizing Medicine about best practices for social in regulated industries.

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Wednesday, May 23: Ambassador Programs

Social media allows consumers to become brand ambassadors just by sharing their word of mouth recommendation of a brand in a social post. At this #SproutChat we’ll discuss how to best utilize social media for launching a brand ambassador program and also use it to monitor for conversations from your ambassadors. We’ll cover the differences between an ambassador and influencers in this chat as well.
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Wednesday, May 30: Personal Branding

Launching your own brand? Rethinking your brand voice and look? Join Sprout All Star Elite and branding expert, Rebekah Radice at #SproutChat to gain insights on how to build up your personal brand and make sure that you stand out from the noise. Participants should expect to leave the hour with takeaways that can be directly applied to their own brands.
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This post #SproutChat Calendar: Upcoming Topics for May originally appeared on Sprout Social.



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Searcher intent: The secret ingredient behind successful content development

Contributor Dave Davies takes the guesswork out of determining what type of content will resonate with an audience by creating Excel formulas to help determine what a searcher may be looking for. The post Searcher intent: The secret ingredient behind successful content development appeared first...

Please visit Marketing Land for the full article.


Source Marketing Land - Internet Marketing News, Strategies & Tips https://ift.tt/2FBy1iU

How to use good ol’ PPC to support fun and creative branded content

Contributor Kevin Lee looks at creative synergies and the power of collaboration to increase the efficiency of branded content using PPC campaigns. The post How to use good ol’ PPC to support fun and creative branded content appeared first on Marketing Land.

Please visit Marketing Land for the full article.


Source Marketing Land - Internet Marketing News, Strategies & Tips https://ift.tt/2w6863h

Look Ma, no keywords! Phrase-free AdWords campaigns are here

Contributor Andy Taylor discusses Google's new Local Search Ads Experiment in AdWords, which uses address and location categories in lieu of keywords to trigger relevant local results. The post Look Ma, no keywords! Phrase-free AdWords campaigns are here appeared first on Marketing Land.

Please visit Marketing Land for the full article.


Source Marketing Land - Internet Marketing News, Strategies & Tips https://ift.tt/2HHAWwk

Intent-based keyword research: Let Google be your guide

Contributor Jacob Baadsgaard takes a look at why intent is an important part of keyword research and explains how to use Google to guide your SEM and SEO keyword strategies so you're not losing time or money. The post Intent-based keyword research: Let Google be your guide appeared first on...

Please visit Marketing Land for the full article.


Source Marketing Land - Internet Marketing News, Strategies & Tips https://ift.tt/2Kw9m3c

Let’s face it — clickbait works. Here’s how to use it to your advantage

Hook people with a creative title using the right words as "bait," and searchers will click your links, says contributor John Lincoln. Here are 9 examples of successful titles that encourage better click-through rates. The post Let’s face it — clickbait works. Here’s how to use...

Please visit Marketing Land for the full article.


Source Marketing Land - Internet Marketing News, Strategies & Tips https://ift.tt/2JMOALk