New normal, “premium” programmatic: Friday’s daily brief

Plus, it won’t be easy to break away from 3rd-party cookies

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Identity resolution spend projected to reach $2.6B in 2022

Changes in cookie availability, location data and privacy regulations make ID resolution solutions more important than ever.

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Adobe rearchitects its CDP: Wednesday’s daily brief

Plus, what Apple’s App Tracking Transparency means for advertisers

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A guide to visual storytelling Part 2: NFTs, ‘new’ social and the future of brand content

Companies are evolving away from interruptive marketing to storytelling that is not perceived by viewers as ads

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Advanced. Actionable. Virtual. See the SMX Advanced agenda now!

Super Early Bird rates expire next Saturday, May 8!

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B2B marketers rely on marketing automation: Tuesday’s daily brief

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Most marketers expect to attend in-person conferences by early 2022

But as employers once again allow staff to travel, professionals are also growing fonder of virtual events.

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Visual storytelling, Adobe Experience Manager’s new capabilities: Monday’s daily brief

Plus, big chains with localized strategies

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CRM implementation, eco-friendly branding: Friday’s daily brief

Plus, alternative identifier pandemonium

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Ads aren’t addressing climate change

CreativeX releases an analysis of over a quarter of a million ads in time for Earth Day

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How an SMB embraced digital transformation during a pandemic

As the pandemic caused demand for packaged foods to soar, SIGMA Equipment responded by implementing a CRM

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A guide to visual storytelling

In the first part of a two-part story, we look at the importance of visual story-telling in challenging times

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SMX Advanced is happening online for the first time… register now!

Join us online — June 15-16 — for the premier training opportunity for elite search marketers.

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HubSpot Operations Hub, Outbrain IPO: Thursday’s daily brief

Plus, what do event attendees want from your presentation?

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How to Improve Your Facebook Organic Reach

Has your Facebook reach plummeted? Looking for better ways to get in front of your ideal audience? In this article, you’ll learn a three-step system to improve your Facebook organic reach. Why Businesses Should Pay Attention to Organic Reach on Facebook With the upcoming iOS changes and Google Privacy Sandbox, off-platform actions are going to […]

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WordPress vs. FLoC, Shopify expands Pinterest partnership

Plus, CTV Octo-fraud…and what happened to centralized brand guidelines?

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Driving customer adoption of clean energy-as-a-service

How CleanChoice Energy is using Braze to drive experiences that promote clean energy products

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How to Budget for Facebook Ads: Forecasting Your Costs

Do you use Facebook ads? Wondering how to accurately forecast your ad spend? In this article, you’ll discover a simple formula that will help you budget your Facebook ad spend. To learn how to calculate your Facebook ads budget based on your sales goals, read the article below for an easy-to-follow walkthrough or watch this […]

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