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الجمعة، 29 يناير 2021

Does the rift in AI matter to marketing?

AI is at a fork in the road. Neither option is promising, but does that really matter?

Please visit Marketing Land for the full article.


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الخميس، 28 يناير 2021

LinkedIn Ad Retargeting: What Marketers Need to Know

Want to reach warmer prospects on LinkedIn? Are you using LinkedIn retargeting to its fullest potential? To explore LinkedIn ad retargeting, I interview AJ Wilcox on the Social Media Marketing Podcast. AJ is the world’s leading expert on LinkedIn ads and founder of B2Linked, a LinkedIn ad agency that helps businesses drive high-quality leads at […]

The post LinkedIn Ad Retargeting: What Marketers Need to Know appeared first on Social Media Examiner | Social Media Marketing.



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الأربعاء، 27 يناير 2021

Episerver rebrands as Optimizely

The digital experience vendor takes on the name of one its recent acquisitions.

Please visit Marketing Land for the full article.


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Facebook Ads Analytics: How to Stop Wasting Money

Are you paying too much for Facebook ads? Wondering which metrics are best to help you analyze your ad performance? In this article, you’ll explore three key metrics to analyze Facebook ad costs and discover benchmarks to assess these performance stats. You’ll also learn what to adjust if your stats don’t meet the benchmark performance […]

The post Facebook Ads Analytics: How to Stop Wasting Money appeared first on Social Media Examiner | Social Media Marketing.



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الثلاثاء، 26 يناير 2021

When martech isn’t martech

If a tool is used by marketers, does that make it part of the martecfh stack? Where do we draw the line?

Please visit Marketing Land for the full article.


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Don’t miss the upcoming keynotes at MarTech

Join thousands of senior marketers at online at MarTech, March 16-17, for a FREE expert-led training experience.

Please visit Marketing Land for the full article.


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Social Media Marketing Strategy: 5 Steps to Sales and Conversions

Need a better social media strategy that leads to conversions and sales? Wondering how to naturally accelerate the path to conversion? In this article, you’ll discover how to build buzz and anticipation for products and services on Facebook and Instagram. You’ll find a five-step promotion plan you can put into action today to handle objections […]

The post Social Media Marketing Strategy: 5 Steps to Sales and Conversions appeared first on Social Media Examiner | Social Media Marketing.



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الاثنين، 25 يناير 2021

Train with the experts from Adobe, Microsoft, and more at SMX

Meet some of the marketing experts who will guide you on your learning journey this February.

Please visit Marketing Land for the full article.


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What is marketing ops?

We know it when we see it, but can we define it?

Please visit Marketing Land for the full article.


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How to Make Low-Cost Video Ads That Convert

Want to easily create video ads that convert? Worried you need special skills or a big budget? In this article, you’ll discover how to create high-converting ads without outsourcing to pros. You’ll find four tools to easily create video ads and get a step-by-step walkthrough to produce a video ad from start to finish. To […]

The post How to Make Low-Cost Video Ads That Convert appeared first on Social Media Examiner | Social Media Marketing.



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الجمعة، 22 يناير 2021

What is broken that a CDP will fix?

What functionality would a CDP replace in your marketing stack?

Please visit Marketing Land for the full article.


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الخميس، 21 يناير 2021

Your exclusive MarTech preview is here

Join us online for free at MarTech, March 16-17, to explore essential marketing operations challenges and opportunities.

Please visit Marketing Land for the full article.


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Rethinking your strategic planning for 2021

How to change your approach to strategic planning in this fast-moving business environment.

Please visit Marketing Land for the full article.


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Snapchat Ads: How to Get Started

Wondering if Snapchat ads are right for your business? Need to diversify your advertising? To explore Snapchat ads, I interview Savannah Sanchez on the Social Media Marketing Podcast. Savannah is a Snapchat ads pro and founder of The Social Savannah, a consultancy that helps eCommerce brands with paid social media. She also offers a Snapchat […]

The post Snapchat Ads: How to Get Started appeared first on Social Media Examiner | Social Media Marketing.



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الأربعاء، 20 يناير 2021

How Rakuten Viki is promoting K-drama to a global audience

A martech stack featuring Movable Ink and Braze is critical to user engagement.

Please visit Marketing Land for the full article.


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Facebook Group Engagement: How to Develop a Loyal Community

Does your business manage a Facebook group? Wondering how to build an engaged group that supports your business goals? In this article, you’ll find five steps to create a Facebook group that members will return to and engage with. You’ll also get examples of posts you should be using and discover three types of posts […]

The post Facebook Group Engagement: How to Develop a Loyal Community appeared first on Social Media Examiner | Social Media Marketing.



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الثلاثاء، 19 يناير 2021

The SMX Report agenda is live!

Your journey to mastering search marketing analytics begins here.

Please visit Marketing Land for the full article.


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Facebook Ads Rejected? Here’s What to Do

Did Facebook reject your ad? Wondering if there’s a way to avoid rejection or overturn decisions? In this article, you’ll discover common mistakes that negatively impact Facebook ads and get tips to troubleshoot disapproved ads on your own. You’ll also find out how to submit a request for review of a disputed ad. To learn […]

The post Facebook Ads Rejected? Here’s What to Do appeared first on Social Media Examiner | Social Media Marketing.



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الاثنين، 18 يناير 2021

Facebook Business Suite: What Marketers Need to Know

Looking for a better way to manage your Instagram and Facebook marketing? Have you heard about Facebook Business Suite? In this article, you’ll learn what Facebook Business Suite is, how it compares to Creator Studio and Business Manager, and whether it’s the right tool for your small business. What Is Facebook Business Suite? Ever since […]

The post Facebook Business Suite: What Marketers Need to Know appeared first on Social Media Examiner | Social Media Marketing.



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الجمعة، 15 يناير 2021

ON24 files for an IPO

After a period of losses, ON24 catches the virtual event wave.

Please visit Marketing Land for the full article.


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What to Do When Your Facebook Ads Fail

Are your Facebook ads not working for you? Wondering how to make changes that deliver better results? To explore what to do when your Facebook ads fail, I interview Tara Zirker on the Social Media Marketing Podcast. Tara is a Facebook ads expert and founder of the Successful Ads Club, a membership site designed to […]

The post What to Do When Your Facebook Ads Fail appeared first on Social Media Examiner | Social Media Marketing.



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الخميس، 14 يناير 2021

Is your marketing ops team ready to implement a new CDP?

Best practices for implementing a CDP, and how a 75 year-old sporting goods company went about it.

Please visit Marketing Land for the full article.


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الأربعاء، 13 يناير 2021