ABM: Back to basics

The current business environment underlines the importance of targeting the right accounts at the right time, and in the right way.

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Facebook Brand Safety Tools: How to Control Where Your Ads Appear

Do you run Facebook ads? Wondering how to stop your ads from running on content that doesn’t match your brand values? In this article, you’ll discover how to use Facebook’s Brand Safety tools to control where your Facebook ads appear. You’ll learn how to view a list of Facebook pages and Audience Network apps on […]

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Common Facebook Ad Mistakes and How to Fix Them

Are your Facebook ads getting rejected? Wondering how to lower your Facebook ads costs? In this article, you’ll learn some of the biggest mistakes marketers make when managing their ads on Facebook and how to correct them. You’ll discover Facebook ad errors stemming from objective selection, ad copy, niche targeting, and more. You’ll also get […]

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Getting off on the right foot with DAM

Taking the first steps to kick off, or refine, your digital asset management program.

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How to Optimize Facebook Ad Creative for Better Results

Want to improve your Facebook ad results? Wondering what changes you can make to your ads to improve your performance? In this article, you’ll find tips to optimize your Facebook ad creative and copy to deliver better results and discover five tools to create effective video and image ad creative. To learn how to optimize […]

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Social Media Video Made Simple: How to Easily Make Great Videos

Want to use more video in your social marketing? Wondering how to get started? To explore how to easily make organic video you can share on social media, I interview Pelpina Trip on the Social Media Marketing Podcast. Pelpina is a video expert who helps businesses grow their visibility with online video. She’s the author […]

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Marketing the COVID vaccine faces familiar challenges

Selling the COVID vaccine will require personalized and empathetic messaging.

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How to Grow Your Email List With a High-Converting Free Offer

Want to grow your email list? Wondering what type of opt-in offers convert best? In this article, you’ll discover three types of assets you can use to attract new email subscribers and how to validate your email opt-in offer through market research before you launch it. You’ll also get benchmark conversion rates to assess whether […]

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One view of the future of events: niche and hybrid

There are still many questions to be answered about the events landscape post-COVID.

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2020 – The year we unlearned everything we learned

Five facts to bear in mind as we prepare for the New Year.

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Unlock actionable tactics to measure search marketing success

Join us online SMX Report, February 23, 2021.

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Facebook Contest Strategy: How to Grow With Contests

Want to run a Facebook giveaway that attracts leads, not prize-hunters? Looking for a good plan? In this article, you’ll learn how to craft a contest that serves your business goals. You’ll also find advice to develop Facebook ads for your campaign and how to nurture prospects through the customer journey after the contest ends. […]

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SMX 2021 will provide the most comprehensive search marketing education available

6 events, actionable tactics, affordable for all marketers

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Clubhouse App: How to Get Started

New to Clubhouse App? Wondering how to use Clubhouse? In this article, you’ll discover how Clubhouse works and how you can use Clubhouse to build your authority and your business. What Is Clubhouse App? If you’ve been hanging out on social media the past couple of weeks, you’ve probably heard a new buzzword: Clubhouse. This […]

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Brands need to speak out in support of the Black community

As HubSpot announces new funding for Black economic empowerment, we ask a Black marketing strategist if brands are doing enough.

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How to Create YouTube Video Ads That Convert

Want to advertise on YouTube? Wondering how to create YouTube ads that work? To explore how to create YouTube ads that convert, I interview Tom Breeze on the Social Media Marketing Podcast. Tom is a YouTube ads expert and CEO of Viewability, a YouTube ads agency that helps direct response B2C companies scale their businesses. […]

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Looking Forward to MarTech 2021! Submit Your Session Ideas Now.

MarTech will take place virtually on March 16-17 with a focus on the changing customer.

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How to Use an Email Sequence to Turn Prospects Into Customers

Use email in your marketing? Wondering how an email sequence can help turn people into customers? In this article, you’ll learn about an email sequence that creates genuine loyalty and grows sales. You’ll also discover how to recycle this email system to stay engaged with your audience over time. Finally, you’ll find out how to […]

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Why Clubhouse App Might Be the Next Major Social Media Platform

Have you heard people talking about the Clubhouse app? Wondering why people are obsessed with this social platform and what it could mean for you? In this article, I’ll explain what Clubhouse is and why it might become a breakout social platform. I’ll also share my experience and why I believe Clubhouse has staying power. […]

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Live, interactive search marketing workshops start tomorrow!

This is the last chance you’ll have to train with Brad, Eric, Jessica, and Bruce at SMX in 2020… don’t miss out!

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Google, YouTube add user controls to limit alcohol, gambling ads

The new feature will launch on YouTube in the U.S. first.

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How to Analyze Site Visitor Engagement With Google Analytics Reports

Wondering if the people you send to your website find what they’re seeking? Want insights to improve the customer journey? In this article, you’ll discover how to analyze your website visitor engagement in Google Analytics. You’ll also learn how to see which audience segments spend more time on your website and find opportunities to adjust […]

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Using martech role types to build and maintain teams

Scott Brinker’s role categorization can aid team building and planning.

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Influencer Marketing Strategy: How to Scale a Business

Wondering if influencers can help you grow your business? Wondering how to work with influencers? To explore influencer marketing, I interview Adi Arezzini on the Social Media Marketing Podcast. Adi is an influencer marketing expert. She’s the CEO and co-founder of Teami Blends—a lifestyle brand that creates products inspired by the natural benefits of tea. […]

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The importance of governance for digital asset management

A taxonomy, and governance to ensure its proper use, are foundational for DAM.

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